MSS - BIZ

An original framework on decoding consumer behavior for practical and powerful marketing strategies “The deeper you understand how people behave with their money, the sharper your marketing strategies become.” Over years of working

Let me start with a truth most professionals only realise too late: Marketing and Sales aren’t just departments—they are the pulse of any business. Across my 10+ years of experience leading

As we now know, targeting the right audience falls under the marketing team ( refer previous article here ). It has always been a challenge for companies and start ups across the globe to find